Based in San Mateo, California, Rakuten Rewards is a shopping rewards company that makes money through affiliate marketing links across the web. In return, members earn reward points every time they make a purchase through a partner retailer and get cash back rewards.

Naturally this drives a lot of user insight data – hundreds of terabytes on active recall with more in cold storage, to be exact.

Also on InfoWorld: Snowflake review: A data warehouse made better in the cloud ]

In 2018 the business started to get serious about giving more users access to this insight – without having Python or Scala coding chops – while also reducing its capital expenditure on hardware, and started looking to the cloud.

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