Plamen Ivanov, consultant for Tide is deeply involved in redesigning and implementing its Analytics Platform in AWS. In this article, he shares the journey that Tide has been on, architecting the Platform in a way to best serve Tide’s needs. He’ll share the platform’s past — what they faced when the team was formed back in November 2019; the platform’s present — what they achieved in 6 months (Nov 2019 — Apr 2020), and the platform’s future — what they are planning to achieve by the end of the year (2020).

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