For entrepreneurs, the importance of product-market fit has become conventional wisdom. Selling the right product to a strong market that really wants it is a cornerstone for growth. But startups and investors are increasingly focusing on a different kind of compatibility: founder-market fit. You may have a great product for a strong market — but are you the right person to build the company? Maybe the most obvious element of founder-market fit is based on experience. It’s essential to have founders with the right kind of skills and background to match the market.

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