In 2006, Mike Ford and Mike Rogers were working together at a health tech startup digitizing paper-based claims sent from hospitals to medical funds. At the time, Ford had an investment in a local hostel through which he gained unique insight into how the Internet was disrupting hospitality management. He experienced the struggles of hoteliers who couldn’t connect their systems with online booking sites to centrally manage their rates and availability, and drew a striking resemblance to the conversion problems that he and Rogers were solving between hospitals and medical funds. Ford quickly worked with Rogers to build what would become their flagship product. From that, SiteMinder was born.